Our Story
How We Transitioned, Why We Persist, and What We Believe
1. From Natural to Lab-Grown: Our Industry Shift
We started in 2005 as a natural diamond wholesaler, with deep roots in the diamond trade. In 2015, something changed: a batch of natural diamonds purchased from the market turned out to include lab-grown stones. Certified labs confirmed this. We realized then that the diamond industry was entering a new era.
Since then, we invested in advanced equipment to distinguish between natural and lab-grown diamonds—something even seasoned experts can't do with the naked eye.
As we explored this new world, we also noticed alarming trends: some dishonest sellers were mislabeling moissanite as lab-grown diamonds, selling them below market price with fake certificates. These practices mislead consumers and put them at risk.
With over 10 years of experience, we decided to take a stand—educating customers and promoting transparent, trustworthy access to lab-grown diamonds with outstanding brilliance and fair prices.
2. Eco-Conscious Values: Choosing Sustainability
Mining natural diamonds causes irreversible environmental harm, affecting local ecosystems and communities. That's why we decided to shift our focus toward lab-grown diamonds.
Lab-grown diamonds are not only more affordable but also eco-friendly. Their production has significantly less impact on the planet. Through sustainable practices, we create high-quality diamonds without depleting natural resources.
Choosing a lab-grown diamond is choosing a greener future—and we are proud to be part of that change.
3. The Pursuit of Brilliance: Craftsmanship in Every Cut
Our years in the natural diamond wholesale market taught us this: cutting for perfection often means losing carat weight—and value. A rough stone that could be a 1-carat diamond might shrink to 0.90ct when cut with ideal proportions, lowering its price.
Lab-grown diamonds give us a new freedom. The lower rough cost allows us to focus entirely on maximizing brilliance through superior cut quality.
Our in-house cutting factory is led by master cutters with over 10 years of experience. We've even developed patented cutting techniques for both round and fancy shapes, such as 3EX and Ten Hearts & Arrows.
We believe brilliance is born from precision—and every cut we make proves it.
